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Business Transformation

ABOUT THE PROGRAM

DURATION: 8h

PERIOD/ DATE: October 5th and 6th, 2018.

DAYS OF THE WEEK: Friday from 6:00 pm to 10:00 pm and Saturday from 8:00 am to 12:00 pm.

INVESTMENT:
General Public: R$1.800,00 (Brazilian Reais) in two consecutive payments.
FAAP’ Students and Former Students:  have 10% of discount.

PAYMENT METHOD:
Credit Card               

CAMPUS: São Paulo – Main campus

OBJECTIVE: 

Retail was the first Market that suffered with the impact of New Technologies and competition from the Online Market.

Experience, Brand Recognition and Intangible Attributes are tools commonly used by the Fashion and Luxury Industry.

The objective of this workshop is to introduce participants to these innovative fundamentals that have the potential of transforming other Business Models.

COURSE TARGET AUDIENCE:
Entrepreneurs, Owners, Executives C Level and Consultants.

REQUIREMENTS TO ENROLL:
English Proficiency

METHODOLOGY:
The methodology is based on case-study discussions and knowledge construction. Students should read and study course materials and prepare assessments that will be provided through our online platform.

PROGRAM

Topics covered:
Strategy,
Business innovation
Customer experience

FACULTY

Francisco Javier López Navarrete is currently the founder and CEO of Mindway and Program Director. Since 2010, López Navarrete has directed ELLE’s Fashion and Luxury programs with the Universidad Complutense de Madrid and MIT.

He studied Public Affairs and has completed graduate studies in Marketing. López Navarrete is also among the youngest graduates of the Owner/President Management Program (OPM) at Harvard Business School.

López Navarrete, a luxury specialist and consultant, has taught strategy for the past 12 years across Spain, Latin America, and the US. He is the author of several books and articles on the fashion and luxury industry. His latest publication is on Fashion Branding.